You have a website. Very good. Now, how to refer to your website?
There are 4 key factors in SEO quality:
1. The first is “indexability“, ie the compatibility with the mechanisms used by the engine to browse and index sites. This notion refers to the technical quality of the website. The more coded a website is, the more indexable it will be.
2. The second is the “relevance of the page” for the searched words, i.e. its more or less great correspondence with what the user searches.
3. The third factor is “notoriety”, which is an intrinsic value of the website page, a measure unrelated to the words sought. This is what Google calls the Page Rank or “PR”.
4. And the last is “social media“, conversations about your content are now reflected in Google’s algorithm.
The 10 points below are not intended to guarantee your website the first place on the search engines. But by respecting a minimum of rules, it is easy to optimize the SEO (natural referencing) of its site.
In addition, by respecting certain standards, you will greatly improve the accessibility of your web pages for people with disabilities.
1. Quality of design:
The HTML code of the website must respect, as far as possible, the standards established by the W3C.
A good design is the guarantee that the content of the pages of the site will be analyzed with relevance by the robots (crawler) of the search engines.
You must, therefore, validate the coding of your website to make sure that it complies as much as possible with the W3C standards: http://validator.w3.org/
You can also test your website under a text-based browser (Lynx, for example).
You will get a fairly accurate picture of the interpretation of your website by a search engine type Google.
2. Semantics & content enhancement:
The semantics of the code is a set of practices to make the code more “readable”, and thus, to be able to prioritize the formatted content (main title, subtitle, the text of the content, emphasis of a piece of content …).
The idea is to separate the form and the background (use of design diagrams in <DIV>, call for CSS …), and to make the best use of the appropriate HTML tags (<H1> … <H6>, <P> , <STRONG>, <EM>, …) in order to put the content in perspective of the focus one wishes to bring to it.
Search engines will logically give more weight to words inserted into an <H1> tag than into a <P> tag.
The order of importance is generally as follows:
- The domain name
- The URL of the page (hence the importance of “clean” URLs)
- The title of the page
- The tags <H1> … <H6>
- The text of the links
- Words highlighted with <strong> or <em> tags
All these elements must include the keywords that characterize the activity of your website structure.
Finally, the words at the top of the page have a greater weight than those at the bottom of the page.
3. Alternative contents:
Alternative content refers to content embedded in a non-textual element (eg image) and is used to describe that element when it cannot be interpreted correctly.
Typically, this essentially concerns 3 types of content:
2. Flash animations
Originally intended for alternative navigation systems (text browsers, braille display), this technique allows robots to be given information about the content elements they cannot access.
4. Meta tags:
For a long time decried, and suspected of allowing all the abuses, the meta tags (Keywords and Description) have lost much of their importance and no longer allow a good SEO.
You can ignore the Keywords Meta but do not skip the description, which must be unique for each of your web pages. The Meta description is certainly not taken into account by Google but is very useful to your Internet since it appears in the results pages of Google.
5. Url clean, unique and meaningful:
It is very important that a URL matches a single page and that this URL is stable over time.
It is equally important that this URL is “clean” and meaningful, that is to say, intelligible by the user and characterizing as much as possible the content of the page.
We prefer a URL of the type monsite.com/chiffres-cles.html than the one of the type monsite.com/index? =15585446
6. Management of broken links:
At the risk of losing notoriety (PageRank), avoid the pages “not found or 404” as far as possible. The good practice is to replace pages that no longer exist with a redirect to the sitemap or home page.
If the URLs have been modified but the pages have remained the same, it is good practice to use the code “HTTP 301: moved permanently” to warn of the final change of address of the page.
7. Title of the links:
The words that make up the link those points to a page are more important than the words that make up the classic content of a page. For this reason, it is recommended to avoid “more”, “click here” links that are not explicit.
8. Website Link exchange strategy:
No SEO strategy without good link exchange strategy! The most difficult at this level is to obtain the support and mobilization of its ecosystem.
9. Submission to engines & robots.txt:
Once all the elements are in place and the site is in production, it remains only to launch a submission operation (manual or automatic) on engines and directories, to inform them, as accurately as possible, of the existence of the website.
You should also give the search engine the right instructions with a small text file called “robots.txt “.
10. Google Site Map & Sitemaps:
The sitemap offers a double advantage:
- Guide your website visitors
- Better position your important pages
Finally, a Google SiteMaps must be submitted to Google!
To learn more, visit: https://www.google.com/webmasters/tools/docs/en/about.html
To conclude, do not forget that places are rare. Everyone today has understood the interest of SEO and all companies are looking for the best positioning.
The first places are therefore mainly reserved for big websites or the most relevant websites.
As you can see, the content plays a vital role.
The latter must be focused on your areas of expertise, interesting, abundant and regularly renewed.
Setting up a blog can help to achieve these goals.